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Market Advisory Group’s story
In 1985, Danny Goolsby began serving the financial needs of people just like you across Kansas. Over the next 30 years, he’d be joined by lifelong friend Larry Kloefkorn, son Matt Goolsby, and Kansas City’s Jonathan McCoy. They quickly realized a team approach worked wonders for their clients.
Armed with over 60 years of combined experience, Market Advisory group expanded and added Market Tax Services, Market Medicare Advisors, and Eidelman Law Firm. Together, these four entities provide an under-one-roof service we believe you will appreciate.
The “Four-In-One” Approach
Financial Advising
Market Advisory GroupInvested In You
Led by our Investment Advisor Representatives, this department is responsible for retirement planning consultations, and the handling of financial planning along with our Client Concierge & Administrative Assistants.
Taxes & Tax Planning
Market Tax ServicesTaxes Can Be Complicated
The world of taxes can be filled with questions and changes. Our tax team can help you with yearly returns and tax planning (often overlooked!) where the financial advisors can’t. This team also provides business services, like bookkeeping and payroll.
Estate Planning
Eidelman Law FirmLive For Today, Plan For Tomorrow
Many retirees need help with asset distribution. Eidelman Law Firm can craft wills, trust, and more while making sure your estate planning needs are adequately met.
Health Insurance Advising
Market Medicare AdvisorsHealthcare, Medicare, and More
This team of health insurance advisors uses active listening to assess your needs, then works with you to find the best coverage at the best price. Medicare eligibility begins at 64.5 years.
Meet The Team
Investment Advisor Representatives Wichita
Book a free consultation with the Wichita advisor of your choice below. We can’t wait to meet you!
![Rick A71I2291_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/02/Rick-A71I2291_pp-blue-scaled.jpg)
Rick Everett
After decades in Broadcast Radio, Rick followed in his father’s footsteps to become an Investment Advisor Representative. He enjoys working for Market Advisory Group because they, like he, puts the clients’ best interests first: “I’ve spent a lifetime informing and helping people, always in an effort to gain the most desirable outcome.” Rick is also a licensed Life & Health Insurance Agent in Kansas.
![Danny blue](https://marketadvisorygroup.com/wp-content/uploads/2023/02/Danny-blue-scaled.jpg)
Danny Goolsby
Danny’s 35+ years of experience and perspective have kept him sharp on market ebbs and flows. Hones advice, straight talk, and a trustworthy helping-hand are a driving force on how Danny handles professional advice. Helping others succeed with retirement, pre-retirement, and insurance planning brings him personal satisfaction. “I love to see a good plan come to fruition.”
![Matt blue](https://marketadvisorygroup.com/wp-content/uploads/2023/02/Matt-blue-scaled.jpg)
Matt Goolsby
Matt decided to follow in his father, Danny’s, footsteps. Specializing in business development and logistics for Market Advisory Group, he is a founding partner for the company and performs in an advisory role for the offices in Wichita and the Kansas City metro area. Matt enjoys helping reduce risk and managing personal finances to solidify retirement goals. “It’s rewarding to help so many with concerns and goals.”
![Larry Kloefkorn BT4I7341_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Larry-Kloefkorn-BT4I7341_pp-blue-scaled.jpg)
Larry Kloefkorn
Larry is a firm believer that your retirement can not be a “set it and forget it” program. He enjoys building a relationship with each person to help create a plan that is tailored to the client’s needs. Monitoring a plan and making adjustments where needed are often an overlooked area to assure long-term financial peace in retirement. Many start saving early on, but then don’t know the step to guard, or greatly enhance, retirement income. This important step can even be achieved after retirement.
Investment Advisor Representatives Kansas City
Book a free consultation with the Kansas City advisor of your choice below. We can’t wait to meet you!
![Jonathan blue](https://marketadvisorygroup.com/wp-content/uploads/2023/02/Jonathan-blue-scaled.jpg)
Jonathon McCoy
Jonathon is the lead advisor for the Kansas City metro area and oversees the growing locations of that market. Transparency is the cornerstone of his advising style. “Many people have had long relationships with an advisor, yet they have no knowledge of cost of services and maintenance. Frequently, investments offered are not in the client’s best interest. Doing what is best for the client is always what is best for the business.”
![Evoto](https://marketadvisorygroup.com/wp-content/uploads/2024/07/Newton-Julie-A71I2093-blue-scaled.jpg)
Julie Newton
Julie has a background in financial services and education, so she understands how vital transparency and integrity are in forming lasting client relationships. “People work hard to set money aside for their retirement. They deserve to work with an advisor who has the client’s best interest at heart – no matter what their net worth looks like.”
Schedule Your Free Retirement Consultation
Note: These are for Market Advisory Group, the financial advising department. For tax, estate, or healthcare only, use the links at the bottom of the page.
Partners
![Eidelman Gerald A71I9666 blue_pp](https://marketadvisorygroup.com/wp-content/uploads/2024/01/Eidelman-Gerald-A71I9666-blue_pp-scaled.jpeg)
![ELFlogo EidelmanLawFirmLogo](https://marketadvisorygroup.com/wp-content/uploads/2023/03/ELFlogo.png)
Gerald Eidelman, JD LLM
Gerald has practiced law in Wichita, Kansas since his graduation from the Georgetown University Law Center in 2004 when he completed his first degree. Serving Wichita and Kansas as a whole, his law practice focuses on estate planning, probate, and business planning. “Each person and family is unique. An estate plan should be tailored to each client’s needs, goals, and circumstances.” Gerald is part of Eidelman Law Firm located inside Market Advisory Group.
![A71I8550_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/02/A71I8550_pp-blue-scaled.jpg)
![MTSlogo](https://marketadvisorygroup.com/wp-content/uploads/2023/02/MTSlogo.png)
Joshua Cicora, Lead CPA
Joshua has worked to help take the headache out of taxes since 2007. “People work hard for their money. They need an experienced tax professional to make sure they keep as much of it as possible.” He strives to help clients navigate a challenging tax landscape.
Ongoing changes from the IRS and Department of Revenue require a professional to always be on top of the latest developments, and Joshua makes it a priority to stay current with the latest legislative changes. Joshua earned an accounting degree from Wichita State in 2008 and has been a Certified Public Accountant in Kansas since 2011.
![Benefiel Mark A71I6017_pp blue (1)](https://marketadvisorygroup.com/wp-content/uploads/2023/07/Benefiel-Mark-A71I6017_pp-blue-1-scaled.jpg)
![Logo-Transparent-Medium](https://marketadvisorygroup.com/wp-content/uploads/2023/02/Logo-Transparent-Medium.png)
Mark Benefiel, CSO
Staff
![Male-Coming-Soon](https://marketadvisorygroup.com/wp-content/uploads/2024/06/Male-Coming-Soon.jpg)
Bill
Chief Operating Officer
![Lana Isanegger](https://marketadvisorygroup.com/wp-content/uploads/2024/06/Lana-Isanegger-scaled.jpg)
Lana
Chief Financial Officer
![Laure blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Laure-blue-scaled.jpg)
Laure
Chief H.R. Officer
![BrittanyBaleevre A71I2021_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/BrittanyBaleevre-A71I2021_pp-blue-scaled.jpg)
Brittany
Client Concierge, wichita
![Stephanie Perkins A71I1396_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Stephanie-Perkins-A71I1396_pp-blue-scaled.jpg)
Stephanie
Administrative Services Manager
![Beth Moulds A71I5279_pp dark blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Beth-Moulds-A71I5279_pp-dark-blue-scaled.jpg)
Beth
New Business Administrator
![Jessica A71I6101_pp](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Jessica-A71I6101_pp-scaled.jpg)
Jessica
Chief Marketing Officer
![Josiah Ray blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Josiah-Ray-blue-scaled.jpg)
Josiah
Marketing Director
![Ben A71I6553_pp Blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Ben-A71I6553_pp-Blue-scaled.jpg)
Ben
Production
![Damon Lytton A71I8530_pp blue 031723](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Damon-Lytton-A71I8530_pp-blue-031723-scaled.jpg)
Damon
Production
![Eva Lund A71I1494_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Eva-Lund-A71I1494_pp-blue-scaled.jpg)
Eva
Client Concierge, Northland KC
![Terreau Riley A71I8657_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/12/Terreau-Riley-A71I8657_pp-blue.jpg)
Riley
Client Concierge, 95th & Nall KC
![Sandy Sounthala blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Sandy-Sounthala-blue-scaled.jpg)
Sandy
Client Concierge, 95th & Nall KC
![Bonnie Coleman A71I2621_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/05/Bonnie-Coleman-A71I2621_pp-blue-scaled.jpg)
Bonnie
Client Concierge, Wichita
![Garrett Chadd A71I2638_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/05/Garrett-Chadd-A71I2638_pp-blue-scaled.jpg)
Garrett
Client Concierge, Wichita
![Cheek Meagan A71I0826_pp blue (1)](https://marketadvisorygroup.com/wp-content/uploads/2023/09/Cheek-Meagan-A71I0826_pp-blue-1-scaled.jpg)
Meagan
Client Concierge, Wichita
![Lawless Bailey A71I8719_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/12/Lawless-Bailey-A71I8719_pp-blue.jpg)
bailey
administrative assistant, wichita
![Haugen Marrissa A71I8694_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/12/Haugen-Marrissa-A71I8694_pp-blue.jpg)
marissa
administrative assistant, wichita
![Rioux Adrienne A71I9989_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2024/02/Rioux-Adrienne-A71I9989_pp-blue-scaled.jpg)
Adrienne
administrative assistant, northland kc
![Evoto](https://marketadvisorygroup.com/wp-content/uploads/2024/05/Lund-Amber-BT4I7827-blue-scaled.jpg)
Amber
administrative assistant, 95th & Nall KC
![Laura A71I6695_pp Blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Laura-A71I6695_pp-Blue-scaled.jpg)
Laura
Receptionist
![Evoto](https://marketadvisorygroup.com/wp-content/uploads/2024/07/Tucker-Nick-A71I2272_2-blue-scaled.jpg)
Nick
Administrative Assistant, Wichita
![Evoto](https://marketadvisorygroup.com/wp-content/uploads/2024/07/York-Morghan-A71I2326_2-blue-scaled.jpg)
Morghan
Administrative Assistant, Wichita
Staff
![Male-Coming-Soon](https://marketadvisorygroup.com/wp-content/uploads/2024/06/Male-Coming-Soon.jpg)
Bill
Chief Operating Officer
![Lana Isanegger](https://marketadvisorygroup.com/wp-content/uploads/2024/06/Lana-Isanegger-scaled.jpg)
Lana
Chief Financial Officer
![Laure blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Laure-blue-scaled.jpg)
Laure
Chief H.R. Officer
![BrittanyBaleevre A71I2021_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/BrittanyBaleevre-A71I2021_pp-blue-scaled.jpg)
Brittany
Client Concierge
![Stephanie Perkins A71I1396_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Stephanie-Perkins-A71I1396_pp-blue-scaled.jpg)
Stephanie
Administrative Services Manager
![Beth Moulds A71I5279_pp dark blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Beth-Moulds-A71I5279_pp-dark-blue-scaled.jpg)
Beth
New Business Administrator
![Josiah Ray blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Josiah-Ray-blue-scaled.jpg)
Josiah
Marketing Director
![Ben A71I6553_pp Blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Ben-A71I6553_pp-Blue-scaled.jpg)
Ben
Studio
![Damon Lytton A71I8530_pp blue 031723](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Damon-Lytton-A71I8530_pp-blue-031723-scaled.jpg)
Damon
Studio
![Jessica A71I6101_pp](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Jessica-A71I6101_pp-scaled.jpg)
Jessica
Chief Marketing Officer
![Eva Lund A71I1494_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Eva-Lund-A71I1494_pp-blue-scaled.jpg)
Eva
Client Concierge, Northland KC
![Terreau Riley A71I8657_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/12/Terreau-Riley-A71I8657_pp-blue.jpg)
Riley
Client Concierge, 95th & nall kc
![Sandy Sounthala blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Sandy-Sounthala-blue-scaled.jpg)
Sandy
Client Concierge, Prairie Village
![Bonnie Coleman A71I2621_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/05/Bonnie-Coleman-A71I2621_pp-blue-scaled.jpg)
Bonnie
Client Concierge, Wichita
![Garrett Chadd A71I2638_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/05/Garrett-Chadd-A71I2638_pp-blue-scaled.jpg)
Garrett
Client Concierge, Wichita
![Cheek Meagan A71I0826_pp blue (1)](https://marketadvisorygroup.com/wp-content/uploads/2023/09/Cheek-Meagan-A71I0826_pp-blue-1-scaled.jpg)
Meagan
Client Concierge, Wichita
![Lawless Bailey A71I8719_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/12/Lawless-Bailey-A71I8719_pp-blue.jpg)
Bailey
administrative assistant, Wichita
![Haugen Marrissa A71I8694_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2023/12/Haugen-Marrissa-A71I8694_pp-blue.jpg)
Marissa
administrative assistant, Wichita
![Rioux Adrienne A71I9989_pp blue](https://marketadvisorygroup.com/wp-content/uploads/2024/02/Rioux-Adrienne-A71I9989_pp-blue-scaled.jpg)
Adrienne
administrative assistant, northland kc
![Evoto](https://marketadvisorygroup.com/wp-content/uploads/2024/05/Lund-Amber-BT4I7827-blue-scaled.jpg)
Amber
administrative assistant, 95th & Nall kc
![Laura A71I6695_pp Blue](https://marketadvisorygroup.com/wp-content/uploads/2023/03/Laura-A71I6695_pp-Blue-scaled.jpg)
Laura
Receptionist
![Evoto](https://marketadvisorygroup.com/wp-content/uploads/2024/07/Tucker-Nick-A71I2272_2-blue-scaled.jpg)
Nick
Administrative Assistant, Wichita
![Evoto](https://marketadvisorygroup.com/wp-content/uploads/2024/07/York-Morghan-A71I2326_2-blue-scaled.jpg)
Morghan
Administrative Assistant, Wichita
In The News
The Investor Catch
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