About Us
Our Vision
Providing Retirement Planning With A Team Approach
Over the years, we recognized retirement planners didn’t JUST need financial advising. It’s important to have, of course, but it doesn’t complete the entire puzzle of preparing for a crucial phase of life like retirement.
Let’s say you’ve managed your investments well and have a nest egg you’re satisfied with. Great! But, that’s just ONE piece:
- Do you know the TAX consequences when it’s time to draw from your accounts?
- What about your social security income options?
- Is your ESTATE plan set up, and in line with the moves you’ll make?
- Are you needing a Living Will? An Asset Protection Trust?
- Have you triggered IRMAA?
- Is your HEALTHCARE plan going to include Medicare? What about Long-Term Care?
Market Advisory Group brings the retirement planning team together for your benefit. We allow you to combine financial advising, taxes, estate planning, and healthcare in any way you need.








Our History
In 1985, Danny Goolsby (2nd from left) began serving as a financial advisor in the heart of Kansas. Since, he’s been joined by lifelong friend Larry Kloefkorn, son Matt Goolsby, and Kansas City’s Jonathan McCoy.
This team realized retirement planners needed more than just financial advice: they frequently needed some combination of tax expertise, estate planning, and healthcare in their plans.
Market Advisory group expanded and added Market Tax Services, Market Medicare Advisors, and Eidelman Law Firm. Together, these four entities provide an under-one-roof service we believe you will appreciate.
The Core Four of Retirement Planning
It’s this combination of retirement planning services that Market Advisory Group noticed planners were needing. Instead of having you go to separate businesses for each, you have the ability to pick and choose your own custom retirement planning services. By working together under one roof, we’re able to quickly and more efficiently communicate between departments – and with you.
Market Advisory Group clients are able to experience a wide range of benefits and discounts when working with more than one of the Core Four services.
Financial Advising
Invested In You
Taxes & Tax Planning
Taxes Can Be Complicated
Estate Planning
Live For Today, Plan For Tomorrow
Health Insurance Advising
Healthcare, Medicare, and More
Locations
We’re happy to serve your retirement needs across the country. Here are our physical locations.
Wichita
Meet The Team
Financial Advisors – Wichita
Investment Advisor Representative
Matt decided to follow in his father, Danny’s, footsteps. Specializing in business development and logistics for Market Advisory Group, he is a founding partner for the company and performs in an advisory role for the offices in Wichita and the Kansas City metro area, and host of Retire Hour. Matt enjoys helping reduce risk and managing personal finances to solidify retirement goals. “It’s rewarding to help so many with concerns and goals.”

Investment Advisor Representative
Larry is a firm believer that your retirement can not be a “set it and forget it” program. He enjoys building a relationship with each person to help create a plan that is tailored to the client’s needs. Monitoring a plan and making adjustments where needed are often an overlooked area to assure long-term financial peace in retirement. Many start saving early on, but then don’t know the step to guard, or greatly enhance, retirement income. This important step can even be achieved after retirement.
Investment Advisor Representative
Danny’s 35+ years of experience and perspective have kept him sharp on market ebbs and flows. Hones advice, straight talk, and a trustworthy helping-hand are a driving force on how Danny handles professional advice. Helping others succeed with retirement, pre-retirement, and insurance planning brings him personal satisfaction. “I love to see a good plan come to fruition.”
Investment Advisor Representative
After decades in Broadcast Radio, Rick followed in his father’s footsteps to become an Investment Advisor Representative and host Eye On Retirement. He enjoys working for Market Advisory Group because they, like he, puts the clients’ best interests first: “I’ve spent a lifetime informing and helping people, always in an effort to gain the most desirable outcome.” Rick is also a licensed Life & Health Insurance Agent in Kansas.
Don’t mind which advisor you’ll meet with?
When filling out your online booking appointment, leave the Select Staff option as “Anyone”
Financial Advisors – Kansas City
Investment Advisor Representative
Jonathon is the lead advisor for the Kansas City metro area and oversees the growing locations of that market. Transparency is the cornerstone of his advising style. “Many people have had long relationships with an advisor, yet they have no knowledge of cost of services and maintenance. Frequently, investments offered are not in the client’s best interest. Doing what is best for the client is always what is best for the business.”
Investment Advisor Representative
Julie has a background in financial services and education, so she understands how vital transparency and integrity are in forming lasting client relationships. “People work hard to set money aside for their retirement. They deserve to work with an advisor who has the client’s best interest at heart – no matter what their net worth looks like.”
Life Insurance & Long-Term Care Advisor

With clients all around the country, spanning from coast to coast, Kimberly is a Kansas-raised insurance professional with nearly two decades of industry experience. Kimberly’s focus on education and client advocacy provides a unique need for our clients and their families. Known for a compassionate, client-first approach, Kimberly provides individualized solutions for our clients’ healthcare, Medicare, and Long-Term Care planning to help them obtain their retirement goals nationwide.
Retirement Consultation Options
These are the three options you’ll see when visiting our booking pages. If you are not near our physical locations, don’t sweat it! We can meet virtually with you across the country.
In-Person

Meet with your financial advisor in person for a 60-minute consultation in person. This meeting is for us to get to know you. We’ll assess your situation and see if we are a good fit to continue meeting together. If needed, your advisor will be able to include a tax professional, estate planner, or healthcare specialist for any questions or concerns.
15-Minute Intro Call

Introduced by our show Eye On Retirement., this brief phone call is available across America – and Step 1 of our MAG REPORT. By speaking with a member of our team, we’ll get a quick glance at your current retirement plan and answer any pressing questions you may have before potentially moving on to Step 2.
Over-The-Phone

For those who’d like their retirement consultation from the comfort of their home. We offer traditional phone calls and video calls via Zoom or Microsoft Teams. You’ll be able to discuss these options with our team.
Taxes, Estate, & Health
Meet The Leaders of our additional departments
Staff
Executive Team

Chief Executive Officer

Chief Operating Officer

Chief Financial Officer

Chief HR Officer

Chief Marketing Officer

Chief Sales Officer
Wichita Support Staff

Admin. Services Manager

Client Concierge

Client Concierge

Client Concierge

Client Concierge

Client Concierge

Client Concierge

Client Concierge

Admin. Manager

Executive Assistant

Admin. Assistant

Admin. Assistant

Admin. Assistant

Receptionist

HR Specialist - Comp & Benefit

HR Specialist - Recruiting & Onboarding

IT Manager
Kansas City Support Staff

Client Concierge

Admin. Assistant

Client Concierge

Client Concierge

Compliance

Client Concierge

Admin. Assistant

Admin. Assistant
Marketing

VP of Marketing

Technical Director

Technical Director

Social Media & Ad Campaign Coordinator

Strategic Marketing Coordinator

Strategic Marketing Coordinator
MAG REPORT
Market Advisory Group Retirement Evaluation Process, Other Risks & Taxes
The MAG REPORT is a revolutionary 5-step process to help you assess your current plan, any pitfalls you may be missing, and if you may benefit from continuing with MAG.
Step 1 is a simple 15-minute phone call with our team.